Distracted driving is one of the biggest risks facing fleet drivers today. It’s a problem that doesn’t just endanger lives but also impacts your bottom line, causing higher accident rates, rising insurance premiums, and reputational damage. According to the Department for Transport, driver distractions contributed to 19% of all car accidents in the UK in 2022. That’s a wake-up call for fleet managers.
In this post, we’ll explore how to identify common distractions, strategies to prevent them, and how tools like Fleet Service GB’s Driver Management Programme can help keep your drivers safe and your fleet efficient.
What Is Distracted Driving?
Distracted driving occurs when a driver’s attention shifts away from the road. This can be caused by:
- Visual distractions – Looking away from the road, like checking a satnav, mobile phone or rubbernecking at accidents.
- Manual distractions – Taking hands off the wheel, such as eating or adjusting the radio.
- Cognitive distractions – Daydreaming or being preoccupied with stress.
- Auditory distractions – Loud music or chatting with passengers.
Why Is Distractions are a Problem for Fleets?
Fleet drivers face unique challenges. Many spend long hours on the road, often driving larger vehicles with reduced visibility. Distractions don’t just increase crash risks; they also lead to downtime, expensive repairs, and higher insurance premiums. For example, in 2020, mobile phone use behind the wheel caused 516 reported collisions in the UK. This shows the pressing need for fleet managers to address the issue.
How to Identify Distracted Driving
Spot the Warning Signs
Driving distractions are not always obvious. Watch for:
- Frequent lane drifting or erratic driving.
- Sudden braking or failure to notice hazards.
- A lack of responsiveness during driver check-ins.
Use Technology to Monitor Drivers
Fleet management tools like telematics and in-vehicle cameras can track driver behaviour in real-time, identifying risky actions like harsh braking or inconsistent speed.
Preventing Distracted Driving in Your Fleet
Clear Policies and Training
Set clear rules against mobile phone use and other distractions while driving. Combine these with regular training. Fleet Service GB’s Driver Management Programme makes this easy by offering tailored driver training modules and eLearning resources. Drivers can learn about the dangers of distracted driving and commit to safe practices.
Introduce Driver Wellbeing Initiatives
Fatigue and stress can lead to cognitive distractions when driving. Supporting your drivers’ mental and physical health can make a big difference. Fleet Service GB’s daily wellbeing tips and wellbeing workshops are great tools to help drivers stay sharp on the road.
Leverage Advanced Technology
- Driver Monitoring Systems (DMS): These use cameras to track driver alertness, sending warnings when focus drops.
- Telematics: Identify risky behaviours and coach drivers in real-time.
- Mobile-Locking Tools: Prevent phone use while vehicles are in motion.
Reward Safe Driving
Recognise and reward drivers who maintain good driving habits. Fleet Service GB does this with initiatives like “Driver of the Month,” motivating your team to stay focused.
How Fleet Service GB Helps Prevent Distracted Driving
Fleet Service GB combines technology, driver training, and wellbeing support to reduce the risk of driving distractions:
- Performance Monitoring: Drivers receive dynamic risk scores, updated with data from telematics, DVLA checks, and maintenance records.
- Tailored Training: Programmes are customised to each driver’s needs, focusing on improving attention and safety.
- Engagement Tools: Easy-to-use apps, driver feedback systems, and recognition schemes help create a culture of road safety.
FAQs About Distracted Driving and Fleet Service GB
What is distracted driving in fleet management?
Distracted driving in fleets refers to drivers losing focus due to visual, manual, cognitive, or auditory distractions. It’s a major cause of accidents and can lead to higher costs for fleet operators.
How can technology help reduce distracted driving?
Technology like telematics, driver monitoring systems, and mobile-locking software can identify risky behaviours, alert drivers, and ensure compliance with safety policies.
What training does Fleet Service GB provide for distracted driving?
Fleet Service GB offers tailored eLearning modules, in-vehicle training, and regular workshops. These focus on recognising distractions and developing safer driving habits.
Does Fleet Service GB monitor driver behaviour?
Yes, Fleet Service GB’s Achieve Software Hub tracks driver performance using data from telematics, DVLA checks, and more. This helps identify risky behaviours and recommend targeted interventions.
Driving distractions are preventable, but it requires a proactive approach. By understanding its dangers, implementing robust policies, and leveraging tools like Fleet Service GB’s Driver Management Programme, you can create a safer, more efficient fleet. Start prioritising focus on the road today—it’s a win for your drivers and your business!
