Rural roads may seem peaceful, but they come with their own set of dangers. In fact, statistics show that accidents on these roads are more likely to result in fatalities than those on urban highways. An interesting initiative by NFU Mutual to help reduce incidents through awareness is the Code for Countryside Roads. This code aims to reduce accidents and make rural roads safer for everyone. In this post, Fleet Service GB looks at what the Code is all about, why it’s so important, and how it can help save lives.
Why Are Rural Roads So Dangerous?
When we think of accidents, urban roads often come to mind, but rural roads are actually much more dangerous. The Department for Transport (DfT) figures show that there are 70% more fatalities on rural roads than on urban highways. This is despite there being fewer than half the number of collisions. Even more shocking, collisions on rural roads are about four times more likely to end in a fatality.
In 2023, for example, one in every 32 collisions on rural roads resulted in a death, compared to just one in every 122 on urban roads. Why is this? Rural roads often have unique challenges—narrow lanes, sharp bends, low visibility, and weather hazards like ice or rain—which can catch even experienced drivers off guard.
What Is the NFU Mutual Code for Countryside Roads?
To address these dangers, NFU Mutual has launched the Code for Countryside Roads. This code is designed to help drivers, cyclists, pedestrians, and anyone using rural roads to navigate them safely. It’s a simple set of guidelines, created in consultation with several partners, including farming unions, safety organisations, and feedback from over 700 members of the public.
The goal of the code is to promote safer driving by raising awareness of the risks associated with rural roads and offering clear advice for avoiding accidents. It is available for free download on the NFU Mutual website, so everyone can access it and make use of it.
Key Points of the Code for Countryside Roads
The code’s advice covers a range of topics, all aimed at improving safety on rural roads. Some of the key tips include:
Slow Down and Be Patient
Rural roads often have sharp bends, narrow lanes, and poor visibility, especially in winter. The golden rule? Patience. Slowing down will give you more time to react to unexpected situations and make it easier to stay in control of your vehicle.
Consider the Weather
Weather conditions can change quickly in the countryside. Ice, rain, fog, and low winter sun all pose additional risks. The Code advises adjusting your driving speed according to the weather—don’t treat the speed limit as a target!
Watch Out for Vulnerable Road Users
Rural roads are often used by cyclists, walkers, and horse riders. It’s essential to be aware of these vulnerable road users and give them plenty of space. Remember, these roads are shared by everyone.
Stay Focused and Don’t Take Risks
Whether you’re driving on familiar roads or unfamiliar ones, stay focused. Avoid distractions like mobile phones, and always be prepared for the unexpected, such as animals crossing or farm vehicles on the move.
Why Is This Code So Important?
The Code for Countryside Roads is a direct response to the tragic statistics surrounding rural road accidents. The initiative comes from NFU Mutual, the leading rural insurer, and is supported by many safety groups, including the Farm Safety Foundation (FSGB). These groups recognise that every road death is a preventable tragedy. By raising awareness and encouraging safe driving practices, the code aims to reduce the number of fatalities on rural roads.
NFU Mutual’s Chief Executive, Nick Turner, stresses the importance of rural roads for the economy and the countryside’s connectivity. He also highlights the need for everyone to take responsibility for road safety. This code provides a simple but effective guide to help achieve this.
How Can the Code Help Drivers and Road Users?
For drivers, the code serves as a reminder of the unique challenges posed by rural roads. It encourages safer driving habits, such as slowing down, staying alert, and considering the environment around you. This small change in attitude can make all the difference and help prevent accidents.
FAQs About the Code for Countryside Roads
What is the Code?
The Code for Countryside Roads is a set of guidelines designed to make rural roads safer. It provides practical advice for all road users, from drivers to pedestrians, with a focus on slowing down, considering weather conditions, and being aware of vulnerable road users.
Why are rural roads more dangerous?
Rural roads are more dangerous due to factors like narrow lanes, sharp bends, poor visibility, and weather conditions such as ice and rain. These hazards make it harder for drivers to react quickly and safely, especially if they’re not familiar with the area.
Who is behind the Code for Countryside Roads?
The code has been developed by NFU Mutual in partnership with several key organisations, including farming unions, the Royal Society for the Prevention of Accidents (RoSPA), and the British Horse Society, among others.
How can I access the Code?
The Code is available for free on the NFU Mutual website, where you can download and print for easy reference.
FAQs About Fleet Service GB and how it supports the Code
What services does Fleet Service GB (FSGB) offer?
FSGB offers fleet management services to businesses, including vehicle maintenance, road safety compliance, and risk management solutions. They help ensure that your fleet is well-maintained and safe to drive.
How can FSGB help improve road safety for my fleet?
FSGB helps businesses improve road safety by providing regular maintenance checks, offering safety training, and ensuring vehicles comply with all relevant road safety regulations.
Does FSGB offer services for rural roads?
Yes, FSGB’s fleet management services are designed to help businesses maintain vehicles that operate on all types of roads, including rural areas. They offer tailored solutions to ensure fleet safety, no matter the environment.
Conclusion
The launch of the NFU Mutual Code for Countryside Roads is a crucial step towards improving safety on the UK’s rural roads. By following the guidelines, we can all contribute to making these roads safer for everyone. Whether you’re driving, cycling, or walking, taking a little extra care can go a long way in preventing accidents and saving lives.
For businesses with fleets, Fleet Service GB can provide further support in ensuring your vehicles are ready to safely navigate these challenging roads. So, take a moment to download the code and start making safer choices on the road today.
